FQA's - Frequently Questions Asked

Q: Why do I need to use a professional graphic designer?

 People want well-designed products and services because they look good and customers are prepared to pay more for superior design. A professional designer will produce marketing materials that will help to impress upon potential as well as existing customers.

 It will give you more confidence to sell your products and services. More confidence equals more sales!


 Q: Benefits of using me as a designer:

When it comes to design, first impressions are everything.
Great design will help to capture the attention of your customers.

Herewith a few ways your company will benefit:

  • Make you look good! I specialise in building brands.
  • Help you realise your company's vision - I ask the right questions.
  • Personal attention - I am a phone call away!
  • Creatitivity - let me breathe fresh life into your project by finding more efficient ways to solve your business needs.
  • Save you time - I can turn your ideas into reality in a short time, leaving you free to do what you do best.
  • Save you money - I will help you avoid problems when printing or displaying your designs.
  • Help you attract more business - I can really help you stand out from average Joe next door.
  • Quick turn-around-time - I posess the strong ability to meet very tight deadlines.
  • Establishes a stronger identity for your business.


Q: What makes you different from other designers?

I work personally with all my clients. I help companies and individuals (locally and abroad) who want to form a creative partnership with an experienced graphic desinger to energise their work and take their ideas to the next level.

I am here to help, so I take care of everything – from concept through to the final product – so that you can take care of business.

 Q: What services do you provide?

CDesign provides a full range of graphic design for print and web. Our services include:

  • Logo Design/ Brand Identity
  • Stationery Design - business card, letterhead, email signature
  • Marketing Material - brochures, flyers, catalogues and newsletters
  • Advertising - print and online advertising
  • Social Media banners - Facebook, Instagram, Twitter etc.
  • Posters, banners and display graphics
  • Website design & development
  • Book design & layout
  • eBooks - Adobe Acrobat pdf document creation
  • Presentations - PowerPoint presentations and graphics
  • Packaging Design

Contact me if you have a specif project you don't see listed here.

Q: What’s involved in the design process?

  • Once we chatted about the scope and deadline for your project, you fill out my creative briefing form. If you need input from my side, we can meet face to face or discuss it via phone or Skype. This gives me an idea of what your project is and what deliverables are needed, so I can provide you with an accurate quote.

  • Once you have accepted the quote and paid a deposit I can start creating some magic! Once the process of designing has started, I will make sure that you are involved at every step of the way so you can provide feedback.

  • I’ll present a first draft by email. With your input, I’ll proceed to fine-tune the design until you are happy.

  • The final designs will be emailed for your sign-off. All copy and artwork requires approval from the client.


Q: What is the client’s involvement in the design process?

The client will need to provide all relevant information, design requirements, images and any design preferences you have. Don’t worry, I am here to help with that! 

I encourage the client to show me any samples, some color combinations, swatches, and ideas they may have to help me get an idea of style before starting to work.

 Q: How much does it cost to work with you?

I would love to provide you with a custom quote for your project. Because every design project is different I quote per job. However, if you fill out my simple briefing form, it will give me an idea of the scope of your project and then I can supply you a more accurate quote.


Q: I need it quick! Can you help me?

Yes! I possess a strong ability to meet tight deadlines. I can usually accommodate rush jobs depending on the size of the project and how full my production schedule is. I am always happy to help so call me to find out!

Q: Can you help with printing?

Absolutely! I work with awesome printers and they’d be happy to give you a quote for printing your job. Once approved, I will be be liaising with the printers and monitor the printing process, including signing off on printer proofs until the job is complete and delivered to your doorstep.

Q: Can I really submit my project and work with my designer, completely over the Internet? 
Yes, thanks to the Internet and Skype, anything is possible!

Q: Is the artwork our property once paid for?

YES, it’s 100% all yours!

Q: How will I receive my design project once it is finished?

At your request, we will supply the electronic files to you on CD, dropbox, or through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy. A finished project is yours upon receipt of final payment.


Q: I have many items to produce, can we arrange for a monthly retainer fee for you to create everything for us?

By paying a flat monthly retainer fee this can often be a more economical method compared to getting each item separately quoted and created. CDesign will act as your fulltime, in-house design studio, handling as many projects as our agreement allows.

Q: What are you billing policies?

I charge 50% deposit and the balance once completed.


Q: Are there any extra, or hidden, charges?

It is my policy to be transparent with my clients with all costs itemised prior to the start of any project.

Depending on the project type, some items that are typically quoted separately include:
 Purchase of stock photography, printing services
, web domain registration& web hosting fees.

Q: How does your logo design process work?

Building your company identity starts on the inside. Your company’s total brand image starts with a great logo and expands to every aspect of your business. Here's how we get the ball rolling ...

Design Brief: I first begin by discussing the client’s ideas, target market, and uses for this logo. I send my client a creative briefing form to fill out to make sure we are on the same page. I also ask for samples of logos that the client likes or dislikes to get an idea of their taste.


 Research: First of all, understanding my client’s industry, their competitors as well as their target audience will greatly aid me in creating a design that is both relevant and effective.

I conduct research focused on the industry itself, on its history, and on its competitors.

Reference: I conduct research into logo designs that have been successful and current trends and styles that relates to the design brief.

Brainstorming & sketching: Developing the logo design concept is where creativity comes into play. Based on the design brief and research conducted, this is where the magic happens. I brainstorm and sketched down my ideas on paper. I also had breaks between these sessions so I could reflect on the designs and have a fresh perspective on the job at hand which is a crucial part of the process.

Going Digital: I set about recreating my logotype in Adobe Illustrator and InDesign. During this process, there is a lot of tweaking, stepping away from the computer for a while and really analysing the flow of the logo. I then choose the best typeface for the logo design. I try out as many typefaces as necessary to bring out the essence of the logo.

Finishing touches:This is when I add those finishing touches to your design. You’ve got your logo options in its primitive form, but now is the time to choose colour schemes, lighting effects or anything else to finish it off.

Presentation: I always present only my 3 best logo designs to my client. I often show the logo in context to help my client visualise the identity.

Making Revisions: Now that a number of options have been created, the most effective choices are presented to the client for consideration. A written description of the project will accompany the logo options.

The client should consider the ideas and respond with notes. The designer then takes the client feedback into consideration, and makes changes accordingly. The improved logo is again presented to the client. Often there are many rounds of revisions before the client is satisfied with the final product.

Delivery: Hooray! Now that the client is happy with the resulting logo, I will produce a variety of file types that can be used for various outputs. Important file types include EPS, JPEG and PDF. Many times I will continue working with the client to create marketing material with the new logo.

Please let me know if you have any other questions with the regards to the design process. I am always ready to help


Johannesburg, South Africa


+27 82 873 0950


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